Chances are you missed last night’s YouTube Music Awards, hosted by actor Jason Schwartzman and comedian Reggie Watts, and directed by Spike Jonze. Consider yourself lucky. What begun as an honest attempt to celebrate music turned out to be yet another million dollar shit-show.
Jonze, who rose to fame as a music video director and later helmed films like Being John Malkovich and the upcoming Her, told Rolling Stone last week that the event was designed to create live music videos in front of an audience. ”Most of the artist are performing the songs live,” Jonze said. “But they’re also elaborately choreographed. We’re getting all these different creative people together with different directors. It feels like a filmmaking summer camp in a way with all these artists and directors and dancers.”
So what could go wrong? Well, how about not scripting the host segments? “I quickly realized that [the original script] wasn’t fun, so we decided to not have any script.” Adding, “We’re just trying everything. We figure it’s YouTube, so they’re giving us a lot of room to do what we want. I can’t imagine if this was broadcast television that they’d ever give us this much freedom.”